Integrity Marketing Hires a Life Unit President

A rapidly growing financial services distributor is celebrating Life Insurance Awareness Month by naming a new top executive for its life insurance team.

Integrity Marketing named Tess Grace to be president of its Integrity Life division. Grace is moving to the Dallas-based company from the role of senior vice president for brokerage sales at Mutual of Omaha.

Integrity Marketing has used private equity money to grow rapidly through acquisitions. In 2022, it generated $22 billion in sales life insurance, annuities, health insurance and related products and services through a network of 550,000 agents and advisors.

The firm’s RIA and broker-dealer units have about $40 billion in assets under management and advisement.

What It Means

A company with deep pockets wants to sell your clients more life insurance.

The Thinking

Integrity Marketing said it wants Grace to accelerate the company’s growth in the life insurance and long-term care markets.

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